01
Exploration
After extensive design exploration, market and competitor analysis, along with guidance from our client, we crafted an IA for the website, focused on a seamless and informative user experience.
The goal of the site design was to give potential new customers an immediate understanding of Notion State's solutions, while keeping them engaged as they navigate the site.
02
Typography
Helvetica
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123
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Aa
03
Color
04
Screens and Visuals
The visual design of the screens is characterized by a dark-themed aesthetic. High-contrast elements, and subtle accent colors, ensure readability while maintaining a minimalist feel. I established visual hierarchy through modular content blocks, dynamic imagery, and subtle animations, drawing attention to key elements without overwhelming the viewer. The cohesive design reflects a professional yet innovative brand identity, tailored to captivate and engage users.
05
Summary
The Notion State website features a sleek, modern design, emphasizing professionalism and innovation. The layout is clean and well-structured, guiding users through key sections such as the company's values, offerings, customer testimonials, and integrations. Each page leverages dynamic visuals, modular content blocks, and minimalistic typography to deliver an intuitive and engaging user experience.
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Core elements include:
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A visually appealing introduction to the team and mission.
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Emphasis on flexibility and customization for diverse industries.
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A blend of interactive content, such as dropdowns and carousels, to encourage engagement.
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Clear calls to action paired with customer success stories to build trust.
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The design reflects Notion State's commitment to aligning user-centric solutions with cutting-edge technology, reinforcing its position as a forward-thinking company.