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a mockup of the adfinity homepage on a macbook pro

A stock platform tailored to the
fintech and banking industry

Adfinity is a stock platform, sold B2B, created to offer a specialized catalogue of stock assets for marketing in the financial sector.

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01

Exploration

Following the principles of Jakobs Law, we created a simple and intuitive navigation for the platform. After testing the user journey, we refined the components of the design and added additional features such as a wider set of filters, a user library with high-levels of organization for saved assets, and additional accessibility controls to ensure our design was as inclusive as possible.

02

Typography

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03

Color

Adfin Colors.png

04

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Screens and Visuals

Utilizing dynamic background patterns and a complementary color palette for visual harmony, the visual identity is modern and engaging. The platform’s screens leverage spacial principles to indicate hierarchy and organization, allowing the user to easily understand and navigate the site.

©2025 by Hannah Markel
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