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Horizons
Mental Health Center
Mental Health Isn’t One-Size-Fits-All
"No matter what life struggle you are in, Horizons is here, willing to provide a variety of therapeutic services to assist you and your family."
My work with Horizons was heavily focused on outreach, brand development and building brand awareness. I developed a visual strategy for social media and ad, in addition to designing a new organization landing page and email campaign templates.
Social Outreach
I developed a visual identity for socials, as a unique part of the core brand identity. The team wanted their online presence not to feel clinical and
overly polished like many healthcare providers. By creating a visual presence that feels friendly and light, while platforming serious topics and conversations, we help the viewer feel safe, seen and comfortable to interact.
Web and Email Marketing
The landing page is a more true-to-guidelines representation of the brand design. But, through the continued used of the Horizons' purple, we continue to establish Horizons' own identity unique from its' brand hospital's brand. Then, we marry a bit of both the corporate and social identity in email templates designed with customizable components.
“I don’t know that there’s a portion of peoples' lives that our services can’t touch and help people improve on.”
-Tyler
Brand Development
The landing page is a more true-to-guidelines representation of the brand design. But, through the continued used of the Horizons' purple, we continue to establish Horizons' own identity unique from its' brand hospital's brand. Then, we marry a bit of both the corporate and social identity in email templates designed with customizable components.
09
Email Campaigns
242
Socials
& Digital Ads
08
Presentation Decks & Reports
Brand Development
When I began working on the DCI account, they had undergone a rebrand a year prior, and the visual identity was still in development.
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