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Hera
A creative agency built by the
generation you’re marketing to
Hera began as the brain child of two female creatives in their twenties (i.e. my best friend and I). We were tired of listening to everyone in the corporate space strategize the best way to reach their target audience (i.e. us), all the while, our hands raised, never getting called on (i.e. a metaphor). Hera is a brand identity, created for a full-service creative agency; from strategizing brand deals with content creators, to brand design, ad campaigns, social strategy and more.
01
Exploration
We developed a concise and easily navigated IA for the agency website, with the vision of a short and sweet, yet delightful and interactive user experience. With extensive custom visual design, interaction design and motion design built into the framework. Ultimately captivating users and driving them to their end user goal of connecting with the agency.
02
Typography
03
Color
04
Screens and Visuals
We designed this site thoughtfully, taking extreme care to ensure that both the visual identity and tone of voice was consistent with the overall brand strategy across the site. Bright, eye-catching visuals, paired with short, clear, and energized copy.
05
Summary
Our design project revolves around creating a brand and website for a dynamic creative agency spearheaded by young visionaries. Our mission is to revolutionize marketing strategies for younger demographics by embracing direct, honest advertising fused with captivating and unconventional visuals. Through our innovative approach, we aim to redefine the standards of communication and engagement in the industry, catering to the evolving preferences and sensibilities of contemporary audiences
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